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Living in the 25th Hour:Media Workers

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ste.he sudden emergence of idea creation in the contemporary economy indicates the sudden rise of a professional atum In developed countries,the proportion of the labor force,creative industry included,such as science and technology,artistic design,culture and recreation,etc has grown up from 12%in 1980 to the present 30%to 40%.

In China,this proportion is,comparatively speaking,still rather low.However,people engaged in creative idea have alread had a considerable development.Creative workers such as media people,planners,publishing workers,designers dvertising agents,brokers,etc are also carrying out the transformation of their own roles and walking side by side with the transformation of a new round of commercial trend,cultural system and economy.

Creative people,particularly those working in the field of media,are always in an extremely busy working state.The fact is that the development of creative industry is bringing to China crowds of creative workers living in the”25th hour everyday for creative ideas.

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