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2010 Shanghai expo

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Expo 2010 Shanghai China was held on both banks of the Huangpu River in the city of Shanghai,from 1 May to 31 October 2010.The theme of the exposition is“Better City-Better Life”and signifies Shanghai’s new status in the 21st century as the“next great world city”.The Expo emblem features the Chinese character (world’,pinyin”shi”)to represent three persous together in is 2010.It has the largest number of participants and is the most expensive Expoin the Expo history.The Shanghai World Expo site was also the largest one ever at 5.28 square km.192 countries and 50 organizations registered to participate in the Shanghai World Expo.A record number.By the end of the Expo,over 73 million people have visited-a record attendance.On 16October 2010,the Expo set a single-day record of over 1.03 million visitors that day.

In 2004,the Chinese central government established the Shanghai World Expo Organising Committee as the organization dedicated to organize the event.The Organising Committee set up a Executive Committee which is responsible for the execution and managementof expo affairs.Besides,the Shanghai World Expo Coordination is founded for the daily affairs of the Executive Committee.

The site of the event was the Nanpu Bridge-Lupu Bridge region in the center of Shanghai along both sides of the Huangpu River.The area of the Expo 2010 covers 5.28 square km.

After winning the bid to host the Expo in 2002,Shanghai began a monumental task to reshape the city.More than $48 billion was spent for the preparation,more than the cost of cleaning up Beijing in the preparations for the Olympics in 2008.Shanghai began clearing the area of 2.6 square kilometres along the Huangpu River;that involved moving 18,000 families and 270 factories,including the Jiang Nan Shipyard,whichemployed 10,000 workers.

Six new subway lines were opened between 2008 and 2010;four thousand brand new taxis were added to the taxi fleets a month before the opening Expo 2010 and the city’s buildings along the river were decorated with more energy-efficient LEDs.

During the Expo,the Expo site was crowded with national pavilions,sculpture gardens,shops,a sports arena and clam-shaped performing arts centre.Besides the national pavilions,there are also corporate pavilions and pavilions for international organizations like the Red Cross.And there were five central theme pavilions at theExpo 2010,displaying different aspects of urban development.They were called Urban Footprints,Urban Planet,Urbanian,City Being and Urban Future.

Shanghai trained more than 1.7 million volunteers and adoptedOlympic security measures,including adding metal detectors to subway entrances and screening cars entering the city.

The Shanghai World Expo provided an unparalleled opportunity for the tourism industry.During 2010’s Spring Festival,Shanghai received 2.79 million tourists,an increase of 12 percent from the previous year and record high numbers of visitors.Overall Shanghai’s tourism revenue achieved an increase of 13 percent year on year during Spring Festival,namely in RMB 2.1 billion.

Shanghai spent 11.964 billion yuan to host the event and made it the most expensive World Expo ever,but the organizers still have a profit of more than 1 billion yuan(US$157 million)thanks to the record attendance.The total revenue was 13.014 billion yuan,including 7.36 billion yuan in admissionfees and almost 4 billion yuan in sponsorship income.

However,the city invested another 19.74 billion yuan to prepare andconstruct the 5.28 square kilometer site,exceeding the budget of 18 billion yuan.

Mascot-Haibao

Haibao was the mascot of the Shanghai Expo 2010.It means treasure of the sea and was based on the Chinese character for man or person,“人”.It was chosen through an open competition which received 26655 pieces of design.

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